Santa’s World, Introducing Santa’s Elf Series
Santa’s World: Introducing Santa’s Elf Series
What if Santa didn’t work alone? In Santa’s World, young readers are welcomed into the magical North Pole, where Santa’s dream of delivering joy to children is made possible by a team of extraordinary elves. This beautifully illustrated rhyming book introduces the Santa’s Elf Series®, a collection of heartwarming tales where each elf has a special job—and a meaningful message to share.
From toy design to candy mining, each elf helps Santa spread kindness, creativity, and holiday cheer. This first book sets the stage for a tradition families can enjoy year after year, celebrating the magic of teamwork, respect, and the spirit of giving.
The author also added a special message from Santa Claus about showing respect by saying please, thank you, and excuse me when interrupting or bumping into someone. Something all children should learn and practice everyday.
Available in paperback and hard cover.
Ford MacHarley, Master Wheelsmith
Ford MacHarley, Master Wheelsmith by Joe Moore is a charming picture book from the Santa’s Elf Series, designed to delight children ages 3–8 with its festive storytelling and gentle life lessons.
Story Overview Ford MacHarley is no ordinary elf—he’s Santa’s go-to expert for anything with wheels! Whether it’s a remote-control car for Jacob or a shiny new bicycle for Emma, Ford crafts each gift with care and joy. His workshop hums with creativity as he prepares wagons, scooters, tricycles, and more to fulfill children’s Christmas wishes.
Themes & Message Beyond the holiday magic, the book includes a heartfelt message from Santa himself, encouraging kindness and discouraging bullying. It’s part of a broader effort by the author to weave important values—like gratitude, politeness, and sharing—into each elf’s tale.
Illustration & Series Illustrated by Mary Moore, each page is richly detailed with shapes, colors, and even touches of geography, making it visually engaging and educational. The book is part of a growing series that introduces readers to the many elves who help Santa, each with a unique role and personality.
If you’re curating holiday-themed collectibles or educational materials, this book could be a delightful addition to a Christmas display or a classroom activity centered on kindness and craftsmanship.
Available in paperback and hard cover.
Sarah Buttons, Master Doll Maker
A charming story in the Santa’s Elf Series by Joe Moore, with illustrations by Mary Moore. This story brings to life Sarah Buttons, one of Santa’s most essential helpers, who designs and creates everything from cuddly animals to brave action figures for children around the world.
What Makes It Special:
Part of a larger series that introduces different elves and their roles in Santa’s magical world
Written in lyrical rhymes that make it easy and fun for children to follow
Features adorable illustrations that bring Sarah’s workshop to life
Includes a heartfelt message from Santa about gratitude and appreciating what we have
Available in paperback and hard cover.
Keeney Eagleye, Naughty/Nice List Manager
Keeney Eagleye, Naughty/Nice List Manager by Joe Moore is a delightful holiday picture book from the Santa’s Elf Series, perfect for children ages 3–8. With rhyming verse and vibrant illustrations by Mary Moore, this story introduces readers to one of Santa’s most important elves—Keeney Eagleye, the sharp-eyed manager of the Naughty and Nice Lists.
Story Overview Every night, hundreds of elves jet-pack to the North Pole to report their observations to Keeney. He listens carefully, updates the lists, and delivers them to Santa—ensuring that every child’s behavior is accounted for. Whether at home, school, or with friends, Keeney’s watchful eyes help children remember to be kind, helpful, and honest.
Themes & Message The book gently encourages good behavior and includes a heartfelt message from Santa: “Say your prayers and give your worries to God.” It’s a comforting reminder for children during the busy holiday season and beyond.
Series Context Part of a growing collection of elf-themed stories, each book in the Santa’s Elf Series highlights a unique helper in Santa’s magical world. Keeney’s tale blends festive charm with meaningful life lessons, making it a favorite for read-alouds, classroom discussions, and holiday traditions.
Available in paperback and hard cover.
Carol Joynote, Chief Music Coordinator
Carol Joynote, Chief Music Coordinator by Joe Moore is a joyful, rhyming picture book from the Santa’s Elf Series, celebrating the power of music, diversity, and togetherness at the North Pole. Carol Joynote is the elf behind every festive tune—leading carolers, coordinating bands, and teaching young elves to sing and play with heart.
Story Highlights Carol’s music fills Santa’s workshop with happiness, turning hard work into harmony. Her melodies lift spirits, unite elves, and remind readers that joy is a gift meant to be shared. As Carol says, “Music brings out the best in us and all who hear it.”
Santa’s Message At the end of the story, Santa shares a powerful reminder: “Though we may be different, our unique gifts should be celebrated—not feared or hated.” It’s a message of inclusion, empathy, and appreciation for every voice in the chorus.
Themes & Appeal
- Celebrates music as a universal language
- Encourages diversity, teamwork, and joy
- Perfect for holiday read-alouds, music-themed lessons, and classroom discussions
With vibrant illustrations by Mary Moore and lyrical verse that invites readers to sing along, Carol’s story is a heartwarming addition to any holiday tradition.
Available in paperback and hard cover.
Shelley Wrapitup, Master Design Elf
Shelley Wrapitup, Chief Design Elf by Joe Moore is a festive, rhyming picture book from the Santa’s Elf Series that celebrates creativity, responsibility, and the magic of holiday giving. Shelley is Santa’s go-to elf for wrapping gifts with flair—think intricate bows, colorful ribbons, and whimsical tags that make every present sparkle with joy.
Story Highlights Shelley’s artistic touch ensures that every gift—no matter the shape or size—is wrapped with care and delivered with love. But even the most creative elf can make a mess, and Shelley’s story gently reminds children of an important lesson: “Always pick up after yourself.”
Themes & Appeal
- Encourages tidiness and personal responsibility
- Celebrates artistic expression and attention to detail
- Perfect for holiday read-alouds, classroom discussions, and gift-themed activities
With vibrant illustrations by Mary Moore and a playful cadence that makes reading fun, Shelley’s story is a delightful addition to any holiday tradition.
Available in paperback and hard cover.
Jamie Hardrock, Chief Mining Elf
Jamie Hardrock, Chief Mining Elf by Joe Moore is a whimsical, rhyming tale from the Santa’s Elf Series that takes readers deep into the magical Hard Rock Candy Mine at the North Pole. Once a coal miner, Jamie has traded black lumps for sweet surprises—now digging up rock candy for Santa’s sleigh instead of coal for naughty kids.
Story Highlights Jamie’s transformation from coal to candy reflects a shift in Santa’s approach: rather than punishment, the focus is on joy, generosity, and second chances. With vibrant illustrations by Mary Moore, the book brings to life the bustling underground world where elves work hard to spread cheer.
Santa’s Message At the end of the story, Santa shares a heartfelt reminder: “Always share your toys and gifts.” It’s a gentle nudge toward empathy and community, perfect for young readers learning the value of giving.
Series Context This book is part of a growing collection that introduces children to the behind-the-scenes magic of Santa’s helpers. Each elf has a unique job and a life lesson to share, making the series ideal for holiday traditions, classroom reading, and character education.
Available in paperback and hard cover.